The new Airbnb strategy is presented to respond to changes in the current behavior of the global tourism market.
California and Jakarta, TechnoBusiness US • The pandemic is fast-paced, while many people around the world are eager to enjoy their delayed holidays.
Although vaccination is an opening for travelers in the United States and Europe to vacation to local and foreign tourist centers, still everything has changed.
The way people travel is no longer the same as before. This holiday, everyone, whether using air transportation or cruise ships, must follow health protocols.
Travelers also tend to choose to travel in small groups. In fact, in order to avoid the risk of transmission, jetliners chose to rent private planes.
It is the change in the way people travel that is driving the strategy of Airbnb, Inc., a global accommodation marketplace based in San Francisco, California, to change.
Yesterday, the company’s executives announced the Airbnb strategy, which includes more than 100 changes, both in website, app, and community management.
A few of them shorten the stages of guest reservations, a more detailed arrival guide, and a more complete spectrum of reviews that allows guests the freedom to give praise or criticism.
However, basically all of that is driven by three fundamental changes in the behavior of travelers today, namely flexibility, the trend of working long distances, and the duration of longer stays on trips.
“We’re seeing three fundamental changes in the travel industry as people become more detached and flexible,” said Brian Chesky, co-founder and CEO of Airbnb.
Today, says Chesky, the lines between traveling, living and working are increasingly blurred. The new Airbnb strategy aims to make it easier for people to integrate travel with their lives.
Airbnb’s change of strategy isn’t without strong data. Since the start of this year, the accommodation marketplace offering 4 million lodging rooms in 220 countries has seen 200 million searches for date flexibility.
Then, travel is distributed to a wider variety of destinations. In the 12 months ended April 30, Airbnb served accommodation bookings in 94,000 cities.
What’s more, the bookers also stay longer on the way. The share of staying 28 days or more on Airbnb increased from 14% in 2019 to 24% in Q1/2021.
In New York City, said Chesky, as much as 62% of this year’s Summer accommodation bookings were booked by travelers for long-term stays.
The newly presented Airbnb strategy is to answer any changes in market behavior affected by the COVID-19 pandemic.
Spire Research and Consulting, a global business research and consulting firm based in Tokyo, said one of the industries most affected by the pandemic was travel and tourism.
For almost a full year people around the world have been forced to stay at home, work from home, and study at home. Traveling is not allowed.
But, even though the pandemic is not over yet, now people are starting to travel again in different ways. For this reason, accommodation service companies must also keep up with these changes.
“Airbnb’s newly introduced strategy is well suited to accommodate the current behavior of the travel market,” said Jeffrey Bahar, Group Deputy CEO of Spire Research and Consulting.
The changes inevitably have to be carried out by Airbnb and other accommodation marketplaces because the company can’t wait for market conditions to recover first—who don’t know when that will be.
If necessary, said Jeffrey, Airbnb’s strategy is strengthened by a more exclusive service because currently there are many travelers who want to be served more specifically and in more detail.•
—Philips C. Rubin and Purjono Agus Suhendro, TechnoBusiness US • Photo: Airbnb
Press the “bell button” on the left side of your screen to get notifications for the latest TechnoBusiness news faster.
Watch our news in video form on the TechnoBusiness TV channel. Don’t forget to give your attention by “like, comment, share, and subscribe”.