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TAG Heuer Luncurkan Seri Terbaru TAG Heuer Connected

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TAG Heuer Connected dirancang bukan sekadar jam tangan mewah, melainkan juga telah mengakomodasi kebutuhan konektivitas masa kini. 

New York, TechnoBusiness ProductsTAG Heuer, produsen jam tangan mewah asal Swiss, Kamis (13/2) pekan lalu meluncurkan jam tangan mewah pintar TAG Heuer Connected di New York.

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TAG Heuer Connected ini merupakan jam tangan mewah pintar seri ketiga yang diluncurkan TAG Heuer, perusahaan yang kini berada di bawah induk LVMH.

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TAG Heuer Connected, seperti yang dipaparkan oleh Frederic Arnault, Chief Strategy and Digital Officer TAG Heuer, saat peluncuran, didesain sebagai jam tangan mewah yang anggun.

TAG Heuer Connected

“Jam tangan mewah pintar TAG Heuer Connected dirancang dan direkayasa dengan hasrat dan perhatian yang sama terhadap detail seperti jam tangan mekanik kami.”

Tetap tak meninggalkan model kronograph yang telah menjadi tradisi jam tangan sebenarnya, TAG Heuer Connected dibuat dengan casing selebar 45 milimeter.

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Untuk mempertanggungjawabkan kemewahannya, TAG Heuer mengemasnya dengan bahan mulia seperti titanium baja tahan karat dan kristal keramik atau safir.

Tapi, karena ini sudah menjadi jam tangan mewah pintar, TAG Heuer Connected memungkinkan pengguna memilih tampilan layar OLED yang diinginkan: mekanis atau digital.

TAG Heuer Connected seri terbaru ini juga dilengkapi dengan fitur TAG Heuer Sport yang mampu memonitor detak jantung dan lainnya saat pengguna berolahraga.

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Ashlyn Harris, Paulina Vega, dan Ali Krieger berpose saat peluncuran TAG Heuer Connected di New York, Kamis (12/3).

Tidak hanya itu, pengguna TAG Heuer Connected ini bisa memperoleh pemberitahuan, meminta bantuan Asisten Google, menerjemahkan bahasa asing.

Juga, mengendalikan musik, melihat agenda, cuaca, peta, bertransaksi lewat Google Pay, dan lain sebagainya berkat Wear OS by Google yang ada di dalamnya.

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“Jam tangan mewah pintar TAG Heuer Connected dirancang dan direkayasa dengan hasrat dan perhatian yang sama terhadap detail seperti jam tangan mekanik kami,” ungkap Arnault.

Menghadirkan serial TAG Heuer Connected ini merupakan strategi produsen dalam mengekspresikan merek dengan cara yang betul-betul baru.

TAG Heuer Connected bukan hanya jam tangan mewah yang indah, melainkan juga menawarkan pengalaman digital yang benar-benar mendalam.

Menghadirkan serial TAG Heuer Connected ini merupakan strategi produsen dalam mengekspresikan merek dengan cara yang betul-betul baru dan tanpa batas.

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Arnault menyatakan tidak menutup kemungkinan TAG Heuer akan menjadikan peluncuran serial TAG Heuer Connected sebagai jalan menuju era baru perusahaan.

Untuk diketahui, TAG Heuer didirikan oleh Edouard Heuer di Saint-Imier, Swiss, pada 1860. Pada September 1999, produsen jam legendaris itu diakuisisi oleh perusahaan raksasa barang-barang mewah asal Prancis, LVMH Moet Hennessy Louis Vuitton SA.

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Saat itu, untuk mengakuisisi TAG Heuer, LVMH harus merogoh kocek hingga 1,2 miliar Swiss franc atau sekitar US$778,8 juta secara tunai.●

—David T. William, TechnoBusiness Products/PRN ● Foto: TAG Heuer

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