Inilah Sederet Pemenang Smarties Indonesia Awards 2022

Jakarta, TechnoBusiness ID ● MMA Global Indonesia, asosiasi pemasaran dan periklanan global untuk Indonesia, akhirnya menugumumkan perusahaan-perusahaan yang menjadi pemenang dalam Smarties Indonesia Awards 2022.

Pengumuman yang disampaikan di Ritz-Carlton Jakarta Mega Kuningan pada Jumat (11/11) itu mencerminkan dinamika industri pemasaran dan periklanan di Tanah Air. Pemenang penghargaan Smarties Indonesia Awards 2022 terbagi dalam tujuh kategori.

Baca Juga: Hyundai Gandeng Adaro untuk Amankan Pasokan Aluminium

Ketujuh kategori itu, antara lain Marketing Impact, Purpose Driven Marketing, Impact Media, Experience Technology, Web 3.0, E-Commerce Marketing, dan Creative. Setiap kategori dipilih tiga pemenang dengan peringkat gold, silver, dan bronze.

Shanti Tolani, Country Head dan Board of Director MMA Global Indonesia, mengungkapkan, Smarties Indonesia Awards 2022 diikuti oleh 400 entri dari 20-an kategori. Penghargaan Smarties Indonesia Awards 2022 memainkan peran penting dalam industri ini.

Smarties Indonesia Awards 2022 memainkan peran penting dalam industri.

“Saya mengucapkan selamat kepada semua pemenang dan entri terpilih untuk karya teladan mereka,” kata Michael Hartono, Direktur Rekso Nasional Food (McDonald’s Indonesia). “Kualitas entri yang tinggi merupakan bukti ketahanan dan kecerdikan para profesional,” katanya.

Berikut daftar lengkap para pemenang Smarties Indonesia Awards 2022 yang ditetapkan oleh MMA Global Indonesia:

Best in Show

Winner:

L’Oréal Professional: Saving salon community while driving growth in salon business

Recharged Hair, Recharged Me!

Brand of the Year

Winner: McDonald’s

Advertiser of the Year

Winner: Unilever Indonesia

Media Agency of the Year

Winner: Wavemaker

Creative Agency of the Year

Winner: M&C Saatchi Indonesia

Publisher of the Year

Winner: TikTok

GOLD AWARD WINNERS BRAND EXPERIENCE

MCDONALD’S PT Rekso National Food | Leo Burnett Indonesia & Digitas, OMD (McDonald’s

Pahlawan – Toys that build a nation)

BRAND EXPERIENCE

TRUECALLER | M&C Saatchi Indonesia (Truecaller in Sheep’s Clothing)

LEAD GENERATION

WOODS’ LOZENGES PT Saka Farma Laboratories | PT GoTo Gojek Tokopedia Tbk (Harnessing the Best of Online and Offline Worlds to Share the Goodness of Vitamin C Lozenges)

PRODUCT/SERVICE LAUNCH

TRUECALLER | M&C Saatchi Indonesia (Truecaller in Sheep’s Clothing)

INSTANT IMPACT

TIKTOK | M&C Saatchi Indonesia (SerunyaDiTikTok)

SOCIAL IMPACT MARKETING

SUNLIGHT Unilever Indonesia | Mindshare (Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine!)

CROSS PLATFORM – ALL MEDIA

PANTENE PT Procter & Gamble Home Products Indonesia | MediaCom & Dentsu Creative

Indonesia (Recharged Hair, Recharged Me!)

GAMING, GAMIFICATION & E-SPORTS

LINKAJA | TikTok Indonesia & Dentsu (LinkAja searches for The Greatest Gamers on TikTok)

SOCIAL MEDIA MARKETING

UBUD WRITERS & READERS FESTIVAL | M&C Saatchi Indonesia (The Thread Story)

SHORT OR LONG FORM VIDEO

PANTENE INDONESIA PT Procter & Gamble Home Products Indonesia | Dentsu Creative

Indonesia & MediaCom Indonesia (Recharged Hair, Recharged Me!)

EXPERIMENTAL/INNOVATION TECHNOLOGY

WARDAH PT Paragon Technology and Innovation | Omnicom Media Group PHD Indonesia

(Wardah – Advanced Beauty Tech)

SEARCH

BLU PT Bank Digital BCA | PT. Rayu Hati Anak Bangsa & ADA Asia (#bluBisaGitu Pre-Roll)

SPATIAL TECHNOLOGY

POCARI SWEAT PT Amerta Indah Otsuka | mSix Indonesia (Born to Sweat, Let’s Run Again!)

PROGRAMMATIC

MCDONALD’S PT Rekso National Food | OMD Indonesia YMT (Yield Marketing Technology) (Harnessing Power of First & Third-Party Data to Drive Sales)

AUDIO/ VOICE/SONIC BRANDING

BLIBLI | Wavemaker Indonesia & YMT (Yield Marketing Technology) (Strengthening Brand’s

Unique Value Using Karaoke Ad Units)

CUSTOMER EXPERIENCE (CX)

POND’S MEN Unilever Indonesia | Mindshare Digital Turbine (Mobile Gamification Delivers

Blockbuster Engagement for Pond’s Men X Spider-Man Campaign

DATA INSIGHTS

GOOGLE SEARCH Google | Toaster (Reviews of Hope)

CREATOR/INFLUENCER MARKETING

TIKTOK | M&C Saatchi Indonesia (SerunyaDiTikTok)

PERSONALIZATION

BLU PT Bank Digital BCA | PT Rayu Hati Anak Bangsa (#bluBisaGitu Pre-Roll)

INTEGRATED ECOMMERCE INNOVATION

L’ORÉAL  PROFESSIONAL  PRODUCTS  DIVISION  L’Oréal  Indonesia  |  WAVEMAKER  (L’Oréal

Professional: Saving salon community while driving growth in salon business)

O2O/NEW RETAIL/INNOVATIVE SALES CHANNELS

COCA-COLA The Coca-Cola Company | WPP – MediaCom & Publicis Media – Starcom Grivy

(Recruiting the Next Generation of Coke Drinkers at Scale Enabled by Grivy)

BRAND PURPOSE/ACTIVISM

GRAB | M&C Saatchi Performance (Bersatu: Sacrifice a Promo and Turn it Into a Donation)

—Anwar Ibrahim, TechnoBusiness ID – Foto: MMA Global Indonesia