TechnoBusiness Travel
Agoda Launches First-Ever Brand Campaign with AI-Powered Commercials
The campaign highlights Agoda’s great value flight deals, with flights from Singapore starting at just $S39.
● Agoda launches first-ever brand campaign in Singapore with AI-powered commercials.
● “Singapore, Agoda’s home base and a global aviation hub, couldn’t be a better place to kick off our flights-focused campaign.”
Singapore, TechnoBusiness Travel SG ● Digital travel platform Agoda launched its first-ever brand campaign in Singapore, centred around an AI-powered commercials that spotlights the company’s flights offering in Singaporean fashion.
Building on the success of Agoda’s previous AI-led activations in India, this latest campaign leverages cutting-edge AI video generation platforms like Google Veo, Runway, and Kling AI to produce a film that spotlights the value of booking flights on Agoda’s platform, but with a distinctly Singaporean touch.
Aside from the in-house ideation and voice-over recording, all the visual elements of the creative were created using the latest generative AI technology.
“Singapore, Agoda’s home base and a global aviation hub, couldn’t be a better place to kick off our flights-focused campaign,” said Matteo Frigerio, Chief Marketing Officer at Agoda.
“Agoda has long been synonymous with amazing accommodation deals, and now, with our first-ever brand campaign in Singapore, we’re turning the spotlight on our incredible airfare offers. Powered by cutting-edge generative AI, we’re showing travellers that Agoda is the ultimate destination for innovation and unbeatable value, all starting right here in Singapore!”
The AI-powered commercial videos are live now on digital channels YouTube and Meta. The campaign is supplemented by a multi-channel social media strategy that spans YouTube, Meta, and TikTok. The campaign highlights Agoda’s great value flight deals, with flights from Singapore starting at just $S39.●
Michael T. Kheilton/TechnoBusiness Travel SG
