Telkom Launches Tadex, Tanah Air Digital Exchange

Telkom Indonesia launched Tadex, which stands for Tanah Air Digital Exchange. What is that?

Jakarta, TechnoBusiness ID (English Edition) • PT Telkom Indonesia Tbk. (IDX: TLKM), the largest digital telecommunications company in Indonesia, on Tuesday (29/6) launched Tadex (Tanah Air Digital Exchange).

Also Read: Flights from Ontario International Airport to Recovery

Tadex is a premium programmatic advertising that is presented as the latest solution for actors in the Indonesian advertising industry, both advertisers and publishers.

Tadex has three excellent features. First, Tadex is connected to TelkomGroup’s big data analytics system so that the advertisements displayed are more effective and on target.

Also Read: Tripadvisor Updates App Welcoming the Peak of Summer

Second, Tadex offers various categories of digital advertising distribution media, ranging from SMS, MMS, applications, to websites. Third, Tadex allows users to personalize ads.

According to Telkom Indonesia President Director Ririek Adriansyah, Tadex was presented in collaboration between Telkomsel and Metranet, two of Telkom’s subsidiaries, with the Press Council, Media Sustainability Task Force, and advertising associations.

Also Read: Cisco Launches All New Webex Suite for Hybrid Work Trend

“In line with Telkom’s transformation to become a digital telecommunications company, Tadex is a manifestation of its active role in building and advancing the world of national advertising,” he said.•

—Anwar Ibrahim, TechnoBusiness ID • Photo: Telkomsel

Press the “bell button” on the left side of your screen to get notifications for the latest TechnoBusiness news faster.

Watch our news in video form on the TechnoBusiness TV channel. Don’t forget to give your attention by “like, comment, share, and subscribe”.