● Caltex Malaysia has opened a new chapter in loyalty rewards with Caltex Rewards through the CaltexGo app.
● Caltex Rewards is available across all Caltex service stations in Malaysia to bring a more convenient and rewarding fuelling experience.
Kuala Lumpur, TechnoBusiness MY ● Ready, set, CaltexGo! Caltex Malaysia has opened a new chapter in loyalty rewards with Caltex Rewards through the CaltexGo app, designed to transform every journey into a rewarding experience.
The CaltexGo app was even put to the test in the recent Caltex Rewards Discovery Hunt which saw influencers and media members embark on a thrilling challenge across Klang Valley to discover more about the Caltex Rewards loyalty program.
Teams navigated through various Caltex service stations, solving riddles, completing tasks and uncovering various Caltex Rewards offerings in the CaltexGo app. The event highlighted how easy it was to fuel up using the app, as well as earn and redeem Caltex Rewards points from brands such as Watsons and FamilyMart, to name a few.
Launched with the goal of affording users a hassle-free experience, including seamless redemption of a variety of rewards, Caltex Rewards is available across all Caltex service stations in Malaysia to bring a more convenient and rewarding fuelling experience to its users with just a few simple taps on the CaltexGo app.
Dean Gilbert, Chevron Malaysia Limited’s Country Chairman said, “We’ve seen a great response from Malaysian motorists who are reaping the benefits of the CaltexGo app. Caltex Rewards has brought more smiles to our customers nationwide, and we are committed to continually enhancing their experience. By introducing more partners and services within the app, we aim to make every journey with Caltex not only convenient but also rewarding.”
With Caltex Rewards, Caltex customers can look forward to rewards from favourite brands including Watsons, FamilyMart, MYDIN, 7-Eleven, Lotus’s, Grab, Touch ‘n Go and more. These rewards were curated to offer a holistic experience of earning rewards and redeeming offers, ensuring that every journey is as rewarding to Malaysian consumers.
Additionally, Caltex is dedicated to being a one-stop shop for a variety of essential services, allowing motorists to rest, refuel and refresh along their journey. Whether they are looking to grab a snack, use an ATM, or visit a pharmacy, all of these services are readily available for their convenience at the various Caltex service stations.
For those looking to maximise their rewards, the CaltexGo app allows users to do just that. With the app, users can earn Caltex Rewards points instantly with every fuel up, redeem exclusive vouchers from Caltex and brand partners, and even celebrate special occasions with a birthday bonus of 500 Caltex Rewards points during their birthday month when they refuel.
The app is also tailored to offer great benefits to new users with a Welcome Bonus of 500 Caltex Rewards points (RM5) upon registration through the app or website and completing the first fuel transaction. Users can also enjoy even more value and earn more Caltex Rewards points through exclusive bonus challenges and exciting offers within the app.●
—Mohd. Fateh, TechnoBusiness MY
