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Roller Secures US$50 Million to Invest in Next-Gen Technology for Leisure and Attractions Venues
Roller has established itself as the trusted partner for leisure and attractions businesses worldwide.
● Investment will accelerate AI innovation, expand financial services suite, strengthen existing offerings, and grow its ecosystem.
● “Delivering value for our customers is what drives us to improve every day. “
TEXAS, TechnoBusiness US ● Roller, the all-in-one venue management platform for leisure and attractions venues, today announced it has secured an additional US$50 million to accelerate its next-generation solutions for its customers. The round was led by existing investor Insight Partners, who also led the company’s US$50 million round in November 2023, with participation from J.P. Morgan, joining as a new funding provider.
With this investment, Roller will advance its mission to bring more joy to the world by helping venue operators grow faster, streamline operations, and deliver exceptional guest experiences. Building on its fast-paced product development which delivered over 100 enhancements in the last year, Roller will invest in AI-powered functionality that boosts efficiency, expands its financial services offerings to give customers more ways to grow, develop new product capabilities that enhance its offerings, and grow its partner ecosystem to give customers more choice and flexibility.
“Delivering value for our customers is what drives us to improve every day. This funding allows us to accelerate innovation and support so we can ultimately serve them even better,” said Luke Finn, Co-founder & CEO of Roller. “We want to empower attractions and leisure operators globally with the tools they need to grow, delight their guests, and thrive in an increasingly competitive environment.”
Customers will also benefit from enhanced global support, as Roller builds on its 24/7/365 support, where over 95% of support calls are answered in less than a minute. Recent enhancements include premium support, expanded chat, and a new hardware lab for troubleshooting issues faster.
“We are thrilled to double down on our partnership with Roller” said Rachel Geller, Managing Director at Insight Partners. “Since our initial investment, we’ve continued to be impressed with the company’s growth and Luke’s and Mark’s leadership. This new round will allow Roller to continue driving global expansion and innovation in their category-leading platform for the leisure and attractions sector.”
Peter Bairaktaridis, Head of Innovation Economy Coverage for Australia & New Zealand at J.P. Morgan, said: “We are proud to support Roller as it continues to scale globally and deliver innovative solutions for the attractions and leisure industry. J.P. Morgan is committed to supporting high-growth technology companies around the world, and we’re excited to join Roller’s journey as they expand their reach and impact on a global stage.”
Mark Finn, Co-founder & CFO of Roller, added: “We are delighted to continue to invest in the success of our customers. This capital provides the flexibility to continue investing in both organic and inorganic growth opportunities, ensuring we deliver even greater advancements and value to operators around the world.”
With over 3,000+ customers across 30+ countries, Roller has established itself as the trusted partner for leisure and attractions businesses worldwide. Its suite of solutions empowers operators to deliver exceptional experiences and include ticketing, point-of-sale, integrated payments, memberships, gift cards, kiosks and guest experience tools.●
PHILIPS C. RUBIN/TechnoBusiness US
