Hisense Continues Partnership with Paris Saint-Germain

Hisense continues to support Leonel Messi’s new club, Paris Saint-Germain, for a second year.

Shenzhen, TechnoBusiness CN (English Edition) ● Hisense, a global electronics manufacturer from Qingdao, Shandong, China, said it was ready to continue its support for Paris Saint-Germain, Leonel Messi’s new club.

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Candy Pang, General Manager of the International Marketing Department at Hisense, said that Hisense was pleased to continue supporting Paris Saint-Germain in its second year.

Moreover, Paris Saint-Germain is one of the most successful and fastest-growing clubs in the world. The club, which is headquartered in Paris, France, is now a “storehouse” for top football players.

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In addition to bringing Barcelona icon, Leonel Messi, recently Paris Saint-Germain also successfully brought in Gianluigi Donnarumma, Sergio Ramos, Georginio Wijnaldum, and Achraf Hakimi.

The gathering of the world’s top players at Paris Saint-Germain will bring more blessings to Hisense. “We will continue to achieve our common goals and create the best impressions at home,” Pang said.

To note, during the first year of the partnership, Hisense’s sales and brand profile soared thanks to advertisements starring Paris Saint-Germain players such as Neymar Jr., Keylor Navas, Angel Di Maria, Ander Herrera, and Presnel Kimpembe.

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Hisense France, Hisense’s strategic business unit in France, managed to increase revenue by 101% on an annual basis even though the partnership with Paris Saint-Germain only ran between August 2020-May 2021.

The annual sales turnover of Hisense television products in semester 1/2021 increased 100%, while Hisense’s brand profile increased by six percentage points.

The number of players from South America helped boost Hisense’s sales in the region. In Chile, the turnover of television products rose by more than 350% and household appliances products rose by 940%.

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Product sales volume in Central America (Panama) rose 249%, and television product turnover jumped 499%. Hisense Colombia and Hisense Argentina have successfully expanded their market reach.

“The collaboration of Hisense and Paris Saint-Germain has been successful in its first year. We look forward to enhancing this collaboration this year and witnessing Hisense’s new campaigns,” said Marc Armstrong, Paris Saint-Germain Chief Partnerships Officer.●

—Zhang Ju, TechnoBusiness CN ● Photo: Hisense

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