Poptron, a social e-commerce platform based in Kuala Lumpur, Malaysia.

Malaysia-based Poptron secured US$120,000 in funding from Choco Up.

Singapore, TechnoBusiness SG Poptron, a social e-commerce platform based in Kuala Lumpur, Malaysia, has just received funding of US$120,000 from Choco Up.

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Choco Up is Asia’s leading revenue-driven growth and financing platform with offices in Hong Kong and Singapore.

The Choco Up funding is part of a larger funding round that Poptron is receiving. The funding will support Poptron’s expansion into Singapore and other countries in the region.

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Instead, Poptron will be a channel partner enabling small and micro-merchants to get access to financing from Choco Up.





In Malaysia, Poptron, which handles everything from inquiries to delivery of orders in one platform, has hosted more than 100 micro brands with more than 2,000 types of product lists.

“We have a variety of micro-brands selling high-quality, natural, and eco-friendly artisanal products or goods on our platform,” said Poptron founder Brian Johnson Lowe.

Also Read: LingoTalk Secures Pre-Seed Funding from Singapore-based Kistech

Choco Up funding is additional energy for Poptron in helping small businesses without ignoring environmental issues in regional countries.


Percy Hung, co-founder and CEO of Choco Up, said his company was quite excited about this investment deal because of Poptron’s commitment to creating a greener world.

—Michael T. Kheilton, TechnoBusiness SG Photo: Choco Up


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