Blibli's performance in the last five years had even increased 20-folds.

Blibli’s performance recorded a 20-fold growth in the last five years.

Jakarta, TechnoBusiness ID (English Edition) Blibli, an Indonesian e-commerce owned by the Djarum Group, is 10 years old on July 25. In the course of a decade, Blibli recorded a performance that continues to grow every year.

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Blibli CEO Kusumo Martanto said that Blibli’s performance in the last five years had even increased 20-fold, both in terms of the number of sales, users, and sellers.

“And, of course, the product selection at Blibli today is also much more diverse than when we started,” he said at the launch of the “10 Years With You” program.

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Unfortunately, in that presentation, Kusumo did not explain in detail the numbers and values of Blibli’s performance growth, both in the 5 and 10 years.



Blibli is the first product from PT Global Digital Niaga, a subsidiary of Djarum which is engaged in digital business. Although founded in 2010, Blibli was only launched on July 25, 2011.


With a focus on B2B, B2C, and B2B2C, Blibli offers 16 product categories, ranging from primary needs, electronics, to other lifestyle needs supported by more than 100,000 business partners.

In distributing goods, Blibli has Blibli Express Service which has collaborated with 27 logistics partners, 20 warehouses, and 32 hubs spread across major cities throughout Indonesia.



Based on Statista data, Blibli ranks fifth in terms of the number of monthly traffic per quarter 1/2021 with 19.59 million clicks; under Tokopedia which has 135.08 million clicks.

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Then, Shopee Indonesia with 127.4 million clicks, Bukapalak with 34.17 million clicks, and Lazada Indonesia with 30.52 million clicks. However, Blibli’s traffic volume is higher than Bhinneka, Orami, Ralali, JD.id, and Zalora Indonesia.

Judging by his actions, Jeffrey Bahar, Group Deputy CEO of Spire Research and Consulting, assessed that Blibli’s performance has grown consistently even though its funding does not involve as many venture capitalists as its rivals.


“Blibli’s performance is quite good and strong with consistent growth,” said Jeffrey. “It seems that Blibli’s strategy tends to be similar to JD.id which chose to only market genuine products and the like.”

—Purjono Agus Suhendro, TechnoBusiness ID Photo: Blibli


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