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The strategy of European Transport Companies in the Pandemic Era



This is the strategy of European transportation companies in dealing with the COVID-19 pandemic.

London, TechnoBusiness Insights Apart from hospitality, the companies most severely affected by the COVID-19 pandemic are transportation companies, both land, sea, and air transportation.

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European transport companies also lost revenue. In 2020, the International Air Transport Association (IATA) revealed that transit points in the region lost between 70-90% of passengers.


Eurostat says rail services are losing 40-70% of passengers in many countries. Airline and ship services are quiet. All because of restrictions on activities outside the house.

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This condition has prompted European transportation companies to reorganize the sustainability of their business models, including accelerating the use of technology to deliver a passenger experience.

Market research firm IDC interviewed 200 executives in the industry recently revealed that European transportation companies are looking to improve their operational efficiency.

However, it must be acknowledged that the transformation of the passenger experience still lags behind the concern for operational efficiency and safety and security in terms of strategy implementation.


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Fortunately, public transport companies, rail companies, and airlines have started to think about the alignment between passenger experience and operational efficiency.

As is known, at airports and stations, they are currently using core business solutions related to ticket purchases, travel arrangements, and management. They rely on technology for that.

In the next two years, said IDC, European transportation companies, as well as airports and stations, will increase investment in real-time monitoring of vehicles and passenger numbers.

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The European transportation companies will enhance their public cloud and multi-cloud-based data management and analytics capabilities to support their strategic business priorities.

However, that does not mean there are no challenges. The challenges that must be faced in improving technological solutions are privacy issues, organizational resistance, funding sources, and the like.

Text: TechnoBusiness Insights
Data: IDC, August 2021
Photo: Pexels

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