Reckitt Benckiser launched the Extra Cuan program in Indonesia by cooperating with Avana.

Dettol producer Reckitt Benckiser collaborated with Avana to adopt social commerce in Indonesia.

Jakarta, TechnoBusiness ID Reckitt Benckiser Group Plc (LON: RKT), a global fast-moving consumer goods manufacturer from Slough, England, collaborates with platform developer Avana to adopt social commerce.

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Through this platform, Reckitt Benckiser launched the Extra Cuan program in Indonesia as an effort to empower small partners to become official resellers with an easy and profitable business scheme.

The adoption of social commerce is considered to be the best marketing strategy for Reckitt Benckiser, which oversees many brands including Dettol, because it can bring brands closer to consumers easily.

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Moreover, the penetration of social media usage in Indonesia is quite high, which according to marketing and social media management agencies We Are Social and Hootsuite reached 62% of the total population this year.




“Reckitt Benckiser is committed to creating high-quality nutrition, health and hygiene products in the best way to reach consumers,” said Othniel Tambunan, e-Business Development Manager at Reckitt Benckiser.

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The company takes advantage of the adoption of social commerce through the Avana platform which is equipped with sales features. In the Extra Cuan program, small partners can earn additional income at once.


Avana’s CEO Luqman Adris also expressed his pleasure in partnering with Reckitt Benckiser. “Avana is very happy to be a support system for Reckitt Benckiser in the field of social commerce,” he said.

—Purjono Agus Suhendro, TechnoBusiness ID Photo: Reckit Benckiser


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