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GoDaddy Acquires Inventor of Managed WordPress Pagely

Global domain registrar company GoDaddy acquires developer company Managed WordPress Pagely.



Now, Pagely is part of the domain registrar and web hosting company GoDaddy.

California, TechnoBusiness US GoDaddy, Inc. (NYSE: GDDY), a global domain registrar and web hosting company headquartered in Tempe, Arizona, United States, announced Thursday (11/11) that it has signed a definitive agreement to acquire Pagely.

Pagely is a company based in Tucson, which is also in Arizona, about 1.5-2 hours by car from GoDaddy’s headquarters. The company that founded Managed WordPress in 2009 and has grown rapidly to this day.

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It is not disclosed how much the acquisition agreement value against Pagely. What is clear is that GoDaddy will leverage Pagely’s platform and cloud expertise to build a WooCommerce-as-a-Service platform with world-class reliability, scalability, flexibility, and security.


Currently, WooCommerce is the number one open-source software for e-commerce in the world with 94% usage built on the WordPress platform. WooCommerce competitors include Shopify, Magento, PrestaShop, and osCommerce.

“GoDaddy is committed to helping small businesses grow through an intuitive Omnicommerce solution that allows them to sell anything anywhere,” said Osama Bedier, President of GoDaddy Commerce, regarding the company’s plans post-acquisition of Pagely.

“We’re proving the way work as revenue-driven company.”

He explained that Pagely, founded by Joshua Strebel and Sally Strebel in April 2009 has the platform, expertise, and reputation to help GoDaddy expand its mission within the WooCommerce ecosystem and create the next generation of managed commerce.

Despite GoDaddy’s acquisition, Pagely will remain the scalable and preferred provider of Managed WordPress services to enterprise, public sector, and mainstream media customers worldwide.

“We’re proving the way we work as a revenue-driven company,” says Sally Boldt-Strebel, co-founder and COO of Pagely. “This company is led by a successful founder who sticks to our core values.”


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In running the company, the founders of Pagely consider employees and customers to be the most important stakeholders. GoDaddy, founded by Bob Person in 1997, says Strebel, is investing in that ethos today.

—Philips C. Rubin, TechnoBusiness US Photo: Pagely

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