Plug and Play Announces Partnership with Cathay to Accelerate Digital Transformation

● The collaboration between Cathay and Plug and Play marks a significant step in both organizations’ commitment to collaboration and progress.

● “This partnership marks an important milestone in our journey towards open innovation and collaboration.”

New York, TechnoBusiness US ● Plug and Play, a global innovation platform, announced that Cathay, a leading premium travel lifestyle brand, has joined its Travel & Hospitality program as the newest corporate partner.

With an established Digital Innovation team and strong innovation process that emphasizes an inclusive, collaborative, and dynamic approach, Cathay will leverage Plug and Play’s global network of startups, corporate partners, and innovation services to help deliver customer-centric and sustainable solutions to its customers and employees.

“We believe that innovation cannot be achieved alone, and this is why we’re excited to partner with Plug and Play and harness its global innovation network to bring fresh ideas and cutting-edge technologies to our customers and people. This partnership marks an important milestone in our journey towards open innovation and collaboration, not only enhancing our digital capabilities but also fostering a culture of continuous innovation across the business,” said Lawrence Fong, Cathay Director Digital & IT.

Through the partnership, Cathay will tap into Plug and Play’s resources to strengthen its digital transformation, connect with global tech leaders, and exchange innovative best practices with other corporations. Cathay is committed to taking promising solutions from proof-of-concept projects and scaling them into full-fledged commercial partnerships across the organization.

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“We were pleasantly surprised with the number of digital transformation projects the Cathay team was involved with prior to them joining our Travel and Hospitality practice out of Silicon Valley. We look forward to accelerating Cathay’s digital transformation ambitions with the latest technologies developed by the best of the breed stage agnostic startups around the globe,” said Amir Amidi, Plug and Play Managing Partner.

Key focus areas for the partnership include enhancing customer experience, optimizing digital sales and distribution channels, and advancing sustainability and carbon reduction initiatives. By leveraging Plug and Play’s expertise and resources, Cathay aims to drive real business impact and scale successful startup solutions.

The collaboration between Cathay and Plug and Play marks a significant step in both organizations’ commitment to collaboration and progress. By joining forces, they are poised to transform the travel industry and deliver exceptional value to customers worldwide.●

—Philips C. Rubin, TechnoBusiness US