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Penjualan Air Purifier Sharp per September 2021 Tumbuh 159%

Penjualan air purifier Sharp tumbuh dua kali lipat selama pandemi—dan kini diperkuat dengan produk untuk kabin kendaraan.



Sharp Car Air Purifier IG-NX2Y, air purifier Sharp untuk kendaraan atau mobil.

Jakarta, TechnoBusiness ID Sharp Electronics Indonesia, produsen elektronik merek Sharp asal Jepang di Indonesia, menyatakan pandemi telah meningkatkan kesadaran masyarakat untuk hidup lebih sehat. Hal itu ditandai dengan tumbuhnya permintaan produk air purifier sejak tahun lalu.

Menurut Yudha Eka Putra, PCI and AC Product Strategy Manager Sharp Electronics Indonesia, penjualan air purifier Sharp sepanjang tahun lalu naik hampir dua kali lipat, yakni sebesar 194%, dibanding tahun sebelumnya.

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Tren positif itu masih berlanjut hingga per September tahun ini Sharp Elecronics Indonesia berhasil mencatatkan peningkatan penjualan sebesar 159% dibanding periode fiskal setahun lalu. Peningkatan penjualan tersebut tidak terlepas dari kesadaran masyarakat untuk memperoleh udara bersih.


Bukan hanya di dalam rumah atau kantor, kesadaran masyarakat untuk memperoleh udara bersih itu juga berlaku di dalam moda transportasi. Itulah yang melatarbelakangi Sharp Electronics Indonesia merilis Sharp Car Air Purifier IG-NX2Y.

Sama dengan air purifier Sharp untuk ruangan rumah, Sharp Car Air Purifier IG-NX2Y itu mengusung teknologi Plasmacluster andalan Sharp Electronics untuk produk air conditioner dan air purifier sejak lama. Teknologi tersebut mampu melumpuhkan virus, bakteri, dan jamur.

Penjualan air purifier Sharp sepanjang 2020 naik 194% dibanding periode tahun sebelumnya.

Lebih dari itu, Sharp Car Air Purifier IG-NX2Y yang didesain cukup futuristik tersebut memiliki fitur High Density Next yang sanggup menghasilkan 90.000 ion/cm3. Makanya, Sharp Car Air Purifier IG-NX2Y menjadi ion generator yang dapat memproduksi ion paling banyak.

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Yudha menjelaskan ion yang banyak itu efektif meningkatkan kualitas udara dan mengusir bau tidak sedap dalam ruangan seluas 3,6 m2 atau setara rata-rata luas kabin kendaraan. Juga, efektif menyaring partikel berbahaya hingga per 10 mikron.

Sharp Car Air Purifier diperkaya dengan tiga pilihan kecepatan kipas dan fitur Quick Clean (Turbo Mode) yang dapat membersihkan debu dan bau tidak sedap 30% lebih cepat dalam 25 menit. Yang menarik, seluruh fungsi tersebut dilakukan tanpa menimbulkan bunyi yang bising atau hanya 33 dB.


Sharp Car Air Purifier, yang diluncurkan berbarengan dengan gelaran Gaikindo Indonesia International Auto Show 2021 di ICE BSD City, Tangerang Selatan, 11-21 November, dikemas dalam tiga warna: putih, hitam, dan biru serta dibanderol seharga Rp1,52 juta.

—Purjono Agus Suhendro, TechnoBusiness Products Foto: Sharp Electronics Indonesia

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