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Aquos V6 Series Jadi Strategi Sharp Curi Ceruk Pasar di Indonesia

Aquos V6 dan Aquos V6 Plus menjadi strategi Sharp memperbesar pasar smartphone di Indonesia.



Jakarta, TechnoBusiness Products ID Sharp Electronics Indonesia, vendor elektronik asal Jepang di Indonesia, kian menggenjot performanya di pasar smartphone dengan menghadirkan semakin banyak pilihan produk.

Jika sebelumnya telah merilis model flagship dan high-end seperti Aquos Zero 2 dan Aquos R3, kali ini Sharp menawarkan Aquos V6 dan Aquos V6 Plus yang menyasar segmen entry level dan mid-range level.

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Itu artinya Sharp akan mengincar pasar yang lebih besar. Sebab, dari total hampir 4 juta unit penjualan smartphone di Tanah Air sepanjang 2021, lebih dari 50%-nya disumbangkan oleh model entry level dan mid-range level.


Aquos V6 dan Aquos V6 Plus tidak hanya ditargetkan untuk pasar yang potensial, bahkan juga diproduksi hanya untuk pasar Indonesia. Tidak dipasarkan di negara lain.

“Mengusung kualitas Jepang, model-model smartphone ini disiapkan sesuai dengan kebutuhan konsumen di Indonesia,” kata Ardy, Head of Marketing AUVI Product Strategy Group Sharp Electronics Indonesia.

Meski hadir sebagai entry-level dan mid-range level, fitur-fitur yang diusung Aquos V6 dan Aquos V6 Plus tergolong sekelas high end level. Near Field Communication (NFC), misalnya, sudah melekat di seri terbaru tersebut.

Aquos V6 dan Aquos V6 Plus dirilis Sharp untuk mengisi pasar smartphone kelas entry-level dan middle-range level di Indonesia.

Kedua model juga sudah dibekali dapur pacu Mediatek Helio G25 yang didukung sistem operasi Android 12. Memori yang tertanam berupa ROM 32 GB dan RAM 3 GB untuk Aquos V6 serta ROM 64 GB dan RAM 4 GB untuk Aquos V6 Plus.

Kapasitas penyimpanannya dapat dimaksimalkan menggunakan Micro SD External hingga 512 GB. Khusus untuk Aquos V6 Plus telah didukung dengan kemampuan fast charging 15 watt.

Aquos V6 memiliki resolusi kamera utama 13 MP, sedangkan V6 Plus mempunyai resolusi 50 MP. Kedua kamera utama tersebut ditemani oleh macro camera dan depth camera 2 MP dengan F2.4.


Untuk bagian depan, Aquos V6 mengusung kamera 5 MP dan Aquos V6 Plus membawa kamera 8 MP. Harganya, Aquos V6 dibanderol Rp1,94 juta, sementara Aquos V6 Plus ditawarkan seharga Rp2,49 juta.

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Jeffrey Bahar
COO Spire Research and Consulting

Meski bertumpu pada nama besar Sharp yang menjadi pemimpin pasar beberapa kategori produk elektronik, Aquos V6 dan Aquos V6 Plus masih harus berjuang keras mendapatkan kepercayaan konsumen.

“Sharp bukanlah merek ponsel, melainkan merek elektronik. Asosiasi di benak orang masih seperti itu dan itu harus diperjuangkan demi target pasarnya yang baru,” ungkap Jeffrey Bahar, COO Spire Research and Consulting.

Sharp masih perlu membangun merek smartphone dalam jangka panjang untuk diakui pasar selayaknya iPhone, Samsung, Huawei, Oppo, Vivo, dan lain sebagainya. “Sharp juga harus konsisten melakukannya,” lanjutnya.

  —Vino Darmawan, TechnoBusiness Products ID Foto: Sharp Electronics Indonesia


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