Andy Juniarso
Normal Baru, Peluang Baru, Persaingan Baru
Published
3 years agoon
Oleh Andy Juniarso
Konsultan Manajemen
CEO Quantum Leap Group
•••
TechnoBusiness Opinion – Ekonomi dunia terdampak sangat besar oleh pandemi virus COVID-19. Tidak terkecuali Indonesia yang semula ekonominya tumbuh 5% drop ke -3% pada pertengahan 2020.
Baca Juga: Go…Go… GoUli… Oleh Hadi Kuncoro
Meski begitu, ekonomi nasional dan global diyakini bakal kembali membaik seiring mulai ditemukannya vaksin. Vaksinasi yang segera akan mendorong kegiatan ekonomi pulih.
Namun, tidak sebagaimana saat turun yang begitu cepat, perekonomian—yang didorong oleh aktivitas perkantoran, pemasaran, dan produksi—mungkin baru akan normal lagi pada akhir 2021.
Seperti kita ketahui, saat ini sebagian besar usaha mengalami dampak langsung pandemi seperti penurunan omzet dan cash flow yang bahkan hingga 80% atau lebih.
Baca Juga: Benang Kusut Pandemi COVID-19 di Industri Telekomunikasi Oleh Herfini Haryono
Analisis SWOT perlu dilakukan secara menyeluruh oleh ahli gabungan di 5 Key Success Factors.
Musababnya adalah pergerakan manusia dibatasi, satu sama lain harus menjaga jarak, dan bila perlu semua (bekerja dan belajar) dilakukan dari rumah.
Akibatnya, industri pariwisata hancur, banyak perusahaan dan pabrik terpaksa mengurangi jumlah karyawannya—yang dirasakan oleh hampir semua sektor di mana pun.
Kalau sudah begitu, tentu diikuti dengan penurunan daya beli karena anggaran belanja masyarakat berkurang. Karena melakukan penghematan, masyarakat cenderung membeli kebutuhan pokok dan menyingkirkan keinginan.
Baca Juga: Soal Pelanggaran Data Pemilu Oleh Yeo Siang Tiong
Andaikan berbelanja pun, trennya sudah beralih ke belanja online—yang jauh lebih murah. Apalagi, di masa pandemi ini, belanja online dirasa lebih aman ketimbang harus ke pasar tradisional atau pusat belanja.
Itu sebabnya, tidak hanya pedang kecil, produsen besar pun sekarang harus menjual produknya melalui online marketplace. Pola dan tantangan timbul seiring dengan pergeseran pola pemasaran tersebut.
Pola dan tantangan itu, misalnya penjualan online mengharuskan penjual memahami bagaimana mempromosikan produk atau jasanya di media internet. Selain harus menampilkan foto produknya sebaik mungkin, harganya juga mesti kompetitif.
Baca Juga: 6 Strategi Bertahan Perusahaan dari Krisis Corona Oleh Andy Juniarso
Segera buat rencana alternatif sebagai solusi pengembangan ke depan di akhir tahun ini.
Sekarang saja, dari total 62 juta usaha kecil menengah di Indonesia, baru sekitar 15% yang mempromosikan produknya melalui pasar online. Sebagian besar masih bingung bagaimana caranya.
Karena itu, ke depan, normal baru menjadi peluang baru, tapi tentu saja sekaligus menghadirkan persaingan baru pula. Siapa pun yang ingin sukses, inovatiflah.
Produk atau jasa yang unik, punya diferensiasi tinggi, yang akan mampu bertahan dari terpaan sengitnya persaingan. Agar tetap terdepan, terus sesuaikan kebutuhan pasar.
Baca Juga: Jurus Merayu Pelanggan Telekomunikasi Masa Kini Oleh Andrew Tan
Bagi pebisnis yang masih terjebak dalam penurunan tajam pendapatan dari penjualannya, sebaiknya segera lakukan cut loss atau efesiensi besar-besaran.
Analisis SWOT perlu dilakukan secara menyeluruh oleh ahli gabungan di 5 Key Success Factors, yaitu Marketing, Produksi, SDM, Keuangan, dan Manajemen Strateginya.
Dengan 5 Key Success Factors itu bisa dipetakan dengan teliti dan benar di mana kekuatan dan kelemahan internal perusahaan, peluang dan ancaman pasar yang perlu diraih, dan hindari risiko-risikonya.
Baca Juga: Misleading Advertisement Oleh Andy Juniarso
Kemudian, segera buat rencana alternatif sebagai solusi pengembangan ke depan di akhir tahun ini. Sebab, tahun depan, persaingannya akan lebih sengit dan terbuka.
Apalagi, dalam proses produksi barang, campur tangan teknologi kian dominan dengan hadirnya sistem robotik, big data, artificial intelligence, dan lain sebagainya.
Simak berita-berita kami dalam bentuk video di kanal TechnoBusiness TV. Jangan lupa berikan atensi Anda dengan “like, comment, share, dan subscribe.
graliontorile
18/07/2022 at 11:02 PM
I¦ve recently started a website, the info you provide on this website has helped me tremendously. Thank you for all of your time & work.
top cryptocurrency to buy
15/09/2022 at 5:31 AM
excellent post, very informative. I wonder why the other experts of this sector do not notice this. You should continue your writing. I’m confident, you’ve a huge readers’ base already!
personal care
16/10/2022 at 10:15 AM
Wow, amazing weblog structure! How lengthy have you ever been blogging for? you make running a blog look easy. The entire look of your web site is wonderful, as smartly as the content!
zmozeroteriloren
24/11/2022 at 12:03 PM
I have been browsing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the net will be much more useful than ever before.
ebook websites
03/12/2022 at 1:31 AM
I am impressed with this internet site, really I am a fan.
The Best Places to find a Girlfriend in Izmir (Turkey)
16/12/2022 at 4:07 PM
I love it when people come together and share opinions, great blog, keep it up.
How to Start a Coconut Oil Refining Business (Beginners Guide)
17/12/2022 at 8:44 AM
Wow, amazing weblog structure! How lengthy have you ever been blogging for? you made running a blog glance easy. The overall glance of your site is great, as smartly as the content material!
Top Places to Shop in Kemerovo (Russia)
17/12/2022 at 11:35 PM
This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen
How to Become a Dental Floss Packer
20/12/2022 at 9:38 AM
Perfect work you have done, this site is really cool with superb information.
Ultimate Handbook Guide to Jiangyan : (China) Travel Guide
21/12/2022 at 11:43 AM
I love it when people come together and share opinions, great blog, keep it up.
The Best Places to Buy a Property in Incheon (South Korea)
21/12/2022 at 5:22 PM
Really instructive and wonderful complex body part of subject material, now that’s user genial (:.
How to Start a Mead Business (Beginners Guide)
22/12/2022 at 12:11 AM
Today, while I was at work, my cousin stole my iPad and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!
The Best Places to Network in Tanger (Morocco)
22/12/2022 at 11:03 PM
It’s exhausting to find educated individuals on this subject, however you sound like you already know what you’re speaking about! Thanks
How to Become a House-mover Supervisor
23/12/2022 at 10:12 PM
I really enjoy examining on this internet site, it has got excellent articles.
Big Farm
26/12/2022 at 10:18 AM
I got what you mean ,bookmarked, very decent site.
Top Places to start a Franchise in Chenzhou (China)
30/12/2022 at 4:56 AM
This is a topic close to my heart cheers, where are your contact details though?
promotionals
12/01/2023 at 11:35 AM
I like this weblog very much, Its a real nice post to read and find info . “Never contend with a man who has nothing to lose.” by Baltasar Gracian.
High quality reproduction of Greek vases
12/01/2023 at 12:46 PM
Hello there, simply became aware of your blog thru Google, and found that it is really informative. I am gonna watch out for brussels. I will be grateful if you proceed this in future. Lots of people might be benefited from your writing. Cheers!
Fókuszpályázat pályázatírás Debrecen
18/02/2023 at 1:08 AM
An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers
Europa-Road
18/02/2023 at 8:03 AM
As I web-site possessor I believe the content matter here is rattling magnificent , appreciate it for your efforts. You should keep it up forever! Best of luck.
token bulk sender
02/03/2023 at 10:40 AM
Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!
medence szállítás Europa-Road
17/03/2023 at 6:59 PM
It’s a pity you don’t have a donate button! I’d without a doubt donate to this fantastic blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to fresh updates and will share this website with my Facebook group. Talk soon!
buy store
18/03/2023 at 11:29 AM
You could definitely see your skills within the paintings you write. The sector hopes for even more passionate writers such as you who aren’t afraid to mention how they believe. At all times go after your heart.
slot spadegaming terbaik
11/04/2023 at 11:39 PM
Greetings! I know this is kind of off topic but I was wondering which blog platform are you using for this site? I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform. I would be fantastic if you could point me in the direction of a good platform.
habanero rtp
13/04/2023 at 5:08 PM
I truly enjoy examining on this internet site, it has got good blog posts. “Violence commands both literature and life, and violence is always crude and distorted.” by Ellen Glasgow.
segla i Kroatien
19/04/2023 at 4:00 AM
I haven¦t checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I¦ll add you back to my everyday bloglist. You deserve it my friend 🙂
bemer evo kaufen
22/04/2023 at 10:24 PM
Wonderful web site. Plenty of useful information here. I’m sending it to several friends ans also sharing in delicious. And certainly, thanks in your sweat!
sliding door
11/05/2023 at 5:29 AM
I have not checked in here for some time as I thought it was getting boring, but the last several posts are great quality so I guess I?¦ll add you back to my everyday bloglist. You deserve it my friend 🙂