Louis Vuitton, one of the brands managed by LVMH.

LVMH and Google Cloud announced a partnership to develop cloud-based AI solutions.

California, TechnoBusiness US LVMH Moet Hennessy Louis Vuitton (LVMH) (EPA: MC), a Parisian multinational luxury goods marketer, has entered into a strategic partnership with Google Cloud.

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In today’s announcement, LVMH and Google Cloud are partnering to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions.

The LVMH and Google Cloud solutions will be leveraged to create a personalized customer experience that will drive the company’s growth in the long term.

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The LVMH and Google Cloud partnership combines the two companies’ creativity, assets, technological capabilities, thirst for innovation and recognized positions in their respective markets.

As a leading company, LVMH is increasingly embedding AI technology into every part of the value chain, from product development to supply chain, as well as employee, partner and customer interactions.

Toni Belloni, Managing Director of LVMH Group, revealed that as part of the partnership, LVMH will use Google Cloud to modernize components of its information technology infrastructure.

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By doing so, Google Cloud will drive agility, security, cost efficiency, and performance at the scale needed for LVMH, the company that manages so many luxury brands.

“This new partnership is unprecedented. The partnership between LVMH and Google Cloud is a reflection of our high ambitions in this area,” said Belloni. “For us, privacy, personalization and luxury are synonyms, and they always will be.”

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Google Cloud CEO Thomas Kurian said: “We are proud to have an innovative and extensive partnership with LVMH to strengthen its innovation through cloud technology and AI capacity.

—Philips C. Rubin, TechnoBusiness US Editor: Purjono Agus Suhendro Photo: LVMH

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