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Tumi dan Razer Luncurkan Tas eSports Edisi Terbatas

Tumi dan Razer meluncurkan empat produk tas eSports hasil co-branding dalam edisi terbatas.

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Ilustrasi produk-produk tas eSports hasil co-branding Tumi dan Razer.

California, TechnoBusiness Products US Setelah pandemi mulai menghilang, aktivitas perjalanan dan game di seluruh dunia sama-sama menguat. Banyak orang yang tak ragu lagi untuk melakukan perjalanan ke dalam dan luar negeri seiring dengan jumlah gamer yang terus meningkat.

Demi menangkap peluang yang ada, merek gaya hidup dan perjalanan internasional Tumi serta merek gaya hidup untuk gamer Razer sepakat berkolaborasi dengan menghadirkan produk baru yang diluncurkan hari ini, yakni produk-produk tas eSports.

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Hasil kolaborasi, yang di dunia marketing disebut co-branding, Tumi dan Razer itu menghasilkan empat produk, antara lain sarung laptop 15 inci, tas selempang Bozeman, ransel Finch, dan koper jinjing. Masing-masing produk hanya ada 1.337 unit. “1337” atau “Leet” berarti elite.

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Creative Director Tumi Victor Sanz mengatakan Tumi telah sepenuhnya menyambut kategori eSports melalui kemitraan dengan Razer. “Kami menghadirkan produk baru yang menarik sesuai dengan sikap serta semangat komunitas game mereka,” katanya.

Tas eSports Kolaboratif

Ada empat produk tas eSports hasil kolaborasi antara Tumi dan Razer. Keempat produk itu dirancang dengan keunikan tersendiri sesuai fungsinya. Sarung laptop 15 incinya, misalnya, dapat ditenteng ke mana saja untuk melindungi perangkat perang para gamer yang berharga secara aman.

Tas selempang Bozeman-nya didesain menjadi tas terbaik yang mudah dikenakan untuk menyimpan kabel dan perlengkapan game portabel. Ransel Finch-nya yang dilengkapi kantong laptop empuk berfungsi untuk membawa perlengkapan berat.

Empat model tas eSports hasil co-branding Tumi dan Razer diluncurkan hari ini.

Lalu, koper jinjing internasional empat rodanya dapat diperbesar dan memungkinkan untuk diselipi sarung tas tambahan di atas handle. Bermaterial dari bahan daur ulang, koper itu memiliki port USB-C yang membantu suplai daya smartphone selama perjalanan pengguna.  

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Karena hasil kolaborasi, produk-produk tersebut akan mudah dikenali sebagai khas Tumi tapi bermerek Razer yang berlogo ular berkepala tiga dengan aksen hijaunya. Produk-produk tersebut dapat dibeli di Tumi.com dan Razer.com. Di China, tersedia di toko Razer serta TMall dan JD.

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“Kami sangat antusias dapat bermitra dengan Tumi untuk membawa koleksi eksklusif ini ke komunitas game kami,” ujar Addie Tan, Associate Director Razer. “Kami mengetahui bahwa para penggemar kami memiliki gaya hidup aktif.”

—Philips C. Rubin, TechnoBusiness Products US Foto: Tumi Razer

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