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4 Merek Teknologi Paling Bernilai di Indonesia 2019

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Tiga merek teknologi tumbuh signifikan dan merangsek ke jajaran teratas daftar merek paling bernilai di Tanah Air pada 2019.

Jakarta, TechnoBusiness TV ● Merek-merek paling bernilai di Indonesia (Most Valuable Indonesian Brands) masih didominasi oleh pemegang peringkat lama seperti Bank Central Asia (1), Bank Rakyat Indonesia (2), A Mild (4), Dji Sam Soe (7), Gudang Garam (9), dan Indomie (14).

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Akan tetapi, merek-merek yang berbasis teknologi terus merangsek ke urutan teratas dengan pertumbuhan nilai merek (brand value) cukup signifikan.

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Dalam daftar “Top 50 Most Valuable Indonesians Brand” yang dirilis BrandZ bekerja sama dengan konsultan pemasaran Kantar dan WPP pada Kamis (22/8), ada empat (4) merek teknologi masuk dalam 15 besar merek paling bernilai secara nasional.

Keempat merek itu, antara lain Telkomsel yang menempati urutan ke-3 dengan nilai merek US$7,32 miliar, yang berarti paling bernilai di antara merek-merek berbasis Teknologi di Tanah Air.

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Meski paling bernilai, pertumbuhan nilai merek Telkomsel justru turun 17% dibanding tahun lalu. Itu berbanding terbalik dengan tiga merek teknologi yang baru muncul (startup brands) seperti Gojek, Tokopedia, dan Traveloka.

Nah, berapa nilai merek Gojek-Tokopedia, dan Traveloka menurut penilaian tersebut? Simak ulasan TechnoBusiness TV berikut ini: https://youtu.be/xuSXjWDYyIw dan jangan lupa klik like, comment, share, dan subscribe!

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Selamat berbisnis, selamat terinspirasi!

TechnoBusiness Media

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