Automotive
Langkah BMW Motorrad Memperbesar Ceruk Pasar
Published
6 years agoon


- BMW Motorrad ingin memperkuat pasar di Indonesia dengan menggandeng Kapital Moto menjadi dealer resminya di Bali mulai Maret mendatang.
- “Kami ingin menjangkau para pemilik BMW Motorrad di Indonesia bagian Timur.”
JAKARTA & BERLIN – BMW Motorrad, sepeda motor premium keluaran BMW Group, ingin semakin memperluas jangkauan pasarnya di kawasan Indonesia Timur mulai tahun ini. Untuk itu, PT Maxindo Moto Nusantara selaku importir dan distributornya membuka dealer resmi di Denpasar, Bali. Namun Maxindo tidak membukanya sendiri, melainkan memercayakannya kepada PT Kapital Berkah Indo (Kapital Moto).
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Sebagai dealer kendaraan kelas menengah atas, seperti dijelaskan kepada TechnoBusiness Indonesia, tampilannya didesain mewah. Dealer tersebut akan memajang enam unit sepeda motor BMW Motorrad berikut aksesori dan produk gaya hidupnya. Selain itu, juga menyediakan service bay dan suku cadang. Semua arsitektur dan penataannya itu mengikuti standar yang telah ditetapkan BMW Motorrad global.


BMW R32, sepeda motor pertama BMW Motorrad keluaran 1923
Kapital Moto pun berterima kasih kepada Maxindo Moto karena telah dipercaya menjadi dealer resmi di Bali. Tidak hanya itu, Presiden Direktur Kapital Berkah Indo Jurgen Limbunan juga mengucapkan terima kasih kepada komunitas khusus sepeda motor BMW di Pulau Dewata yang baru dibentuk pada Kamis (19/1) lalu. “Kami menyadari bahwa besar dan suksesnya sebuah merek motor besar turut didukung oleh klub atau komunitas yang baik,” kata Jurgen.
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Pembukaan dealer resmi di Bali itu merupakan bagian dari strategi BMW Motorrad untuk mendapatkan pangsa pasar yang lebih besar. Menurut data yang diperoleh TechnoBusiness di Jerman, kinerja penjualan BMW Motorrad di seluruh negara akhir-akhir ini terus meningkat. Pada 2015, mereka membukukan penjualan sebanyak 136.963 unit, sedangkan tahun lalu naik menjadi 145.032 unit.
Penjualan terbesarnya masih dipegang oleh negara asalnya, yakni Jerman, tapi China mengalami peningkatan persentase tertinggi, yaitu 52,7% dengan angka penyerapan 4.580 unit. Pertumbuhan itu dipercayai masih akan terus terjadi mengingat tumbuhnya pasar Asia, terutama Negeri Tirai Bambu. Apalagi, tahun ini BMW Motorrad akan menggelontorkan 14 varian produk ke pasar.**
—Anwar Ibrahim & Abraham T. Corner, TechnoBusiness Indonesia & TechnoBusiness ● Foto-Foto: Maxindo Moto, BMW Motorrad
[spacer color=”8BC234″ icon=”fa-plus” style=”3″]Data TechnoBusiness
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