MARISSA MAYER 
President & Chief Executive Officer of Yahoo!
Our theory is, if you need the user to tell you what you’re selling, then you don’t know what you’re selling, and it’s probably not going to be a good experience.
 
I think Google should be like a Swiss Army knife: clean, simple, the tool you want to take everywhere.
 
The utmost thing is the user experience, to have the most useful experience.

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