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Miranti Herwinda Jadi Country Manager Pancast Indonesia

Miranti Herwinda direkrut menjadi Country Manager Pancast Indonesia untuk menangkap ceruk pasar yang besar.



Miranti Herwinda, Country Manager Pancast Indonesia

Jakarta, TechnoBusiness Star ID Pancast, penyedia solusi adtech yang fokus pada layanan video online premium, resmi beroperasi di Asia Tenggara dengan membuka kantor di Indonesia. Sejalan dengan itu, Pancast merekrut Miranti Herwinda sebagai country manager-nya.

Pancast secara terang-terangan mengaku masuk ke pasar Asia Tenggara karena potensi pasar iklan video online di Asia, termasuk Indonesia, yang cukup besar, yakni mencapai US$33,3 miliar pada 2025. Kontribusi iklan digital dari negara berkembang seperti Indonesia mencapai 40%.

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Di Indonesia, Pancast akan bekerja sama dengan Kapanlagi Youniverse, Vidio, WeTV, True ID, ESPN, One Football, dan Football Co untuk menghadirkan platform marketplace video online premium bagi pengiklan. Setelah itu, Pancast akan masuk ke Filipina dan Thailand dalam jangka panjang.


CEO Pancast Alex Prior mengatakan penonton televisi mulai beralih ke platform online. Berdasarkan data dari SpotX, platform periklanan video global asal Amerika Serikat, lebih dari 400 juta orang di Asia Pasifik saat ini menggunakan layanan OTT dengan 69% melakukan streaming video minimal sekali seminggu.

Singapura (91%) dan Indonesia (76%) termasuk pasar utama untuk layanan OTT. Untuk itu, Pancast membuka kantor di Indonesia dan mengangkat Miranti Herwinda sebagai country manager. Herwinda direkrut Pancast karena memiliki pengalaman yang luas di bidang media digital dan adtech.

Miranti Herwinda memiliki pengalaman lebih dari 14 tahun di bidang media digital dan adtech.

Selama 14 tahun berkarier, Miranti Herwinda pernah menjabat sebagai Commercial Director Indonesia Collab Asia, Head of Digital Development and Growth MRA Media, serta Co-founder dan Managing Director Glitzmedia.

“Saya senang dapat bergabung dengan Pancast dan mengatasi tantangan dalam memimpin bisnis di Indonesia. Saya tidak sabar untuk memperkenalkan keunikan Pancast ke penerbit dan pengiklan,” ujar Miranti.

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Miranti menyatakan keyakinannya dapat menjembatani antara penerbit dengan pengiklan untuk meraih peluang bisnis dari peningkatan jumlah penonton video online di Tanah Air. “Merupakan kesempatan yang bagus bagi saya untuk berperan dalam membentuk industri iklan video online,” katanya.

—Intan Wulandari, TechnoBusiness Star ID Foto: Pancast

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