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Pasar Smartphone Indonesia Kuartal 2/2022 Turun 10%, Kenapa?

Apa yang menyebabkan pasar smartphone Indonesia pada kuartal 2/2022 turun?



Jakarta, TechnoBusiness Insights ID ● Pasar smartphone Indonesia pada kuartal 2/2022 mengalami penurunan 10% dibanding periode yang sama tahun lalu, menurut data IDC Worldwide Quarterly Mobile Phone Tracker.

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Jika pada kuartal 2/2021 pasar smartphone Indonesia menyerap 10,6 juta unit, pada kuartal 2/2022 hanya 9,5 juta unit. Pangsa pemimpin pasar Oppo turun 3%, tapi yang paling parah Xiaomi yang anjlok 47,1%.

Berikut pangsa pasar smartphone Indonesia per kuartal 2/2022

Data: IDC, September 2022

Penurunan permintaan pasar smartphone Indonesia yang diukur dari jumlah pengiriman unit itu disebabkan oleh pengalihan biaya belanja barang elektronik atau gadget ke biaya perjalanan.

Diizinkannya pulang kampung pada kuartal 2/2022 untuk pertama kalinya dalam dua tahun setelah pandemi telah meningkatkan biaya perjalanan sekaligus mengerem uang belanja barang elektronik dan gadget.

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Selain itu, seiring aktivitas normal, belanja konsumen juga bergeser ke area lain seperti makanan dan transportasi. Ditambah lagi kenaikan harga barang juga menambah tekanan pada pendapatan yang dapat dibelanjakan.

Kenaikan harga barang, “Memaksa masyarakat memprioritaskan pengeluaran untuk kebutuhan primer,” kata Vanessa Aurellia, Associate Market Analyst IDC Indonesia, Senin (19/9).●

Teks: TechnoBusiness Insights ID


Data: IDC, September 2022


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