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ViewSonic Kokoh Pimpin Pasar Interactive Display di Indonesia

ViewSonic kembali memimpin pasar interactive display di Indonesia pada kuartal 1/2022 menurut Futuresource Consulting.



Jakarta, TechnoBusiness ID ViewSonic, penyedia solusi visual terkemuka global asal California yang telah merambah ke lebih dari 100 pasar di seluruh dunia, pada kuartal 1/2022 tetap kokoh memimpin pasar interactive display di Indonesia yang telah dicapainya sejak 2020.

Merujuk pada data firma riset pasar Futuresource Consulting yang berbasi di Hertfordshire, Inggris, yang dirilis baru-baru ini, selama tiga bulan pertama tahun ini ViewSonic berhasil meraih pangsa pasar 61,4%, meningkat dari 42,8% yang diperolehnya pada kuartal 4/2021.

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Sektor pendidikan yang semakin sarat teknologi di era edukasi 4.0 telah mendongkrak permintaan pasar interative display di Tanah Air. Produk-produk ViewSonic, yakni ViewBoard dan myViewBoard Software Suite, merupakan platform pembelajaran visual yang lengkap dan memberikan interaksi yang lebih baik.


“ViewSonic terus berkomitmen untuk mengembangkan ekosistem pendidikan yang mendukung solusi secara komprehensif dan lengkap sehingga memungkinkan kegiatan pendidikan menjadi lebih interaktif, inovatif, dan menyenangkan,” kata Eko Handoko, Country Manager ViewSonic Indonesia.

Bukan Hanya Pendidikan

Berbekal pengalaman selama lebih dari 30 tahun, ViewSonic telah membangun posisi pasar interactive display yang kuat bukan hanya di dunia pendidikan, melainkan juga di sektor bisnis, konsumen, dan profesional global.

ViewSonic menguasai pasar interactive display di Indonesia sebesar 61,4% pada kuartal 1/2022.

Di dunia bisnis, Eko menambahkan, ViewBoard dan myViewBoard dipakai sebagai solusi di ruang rapat, ruang kontrol, ruang laboratorium, ruang aula, ruang serbaguna, dan lain sebagainya.

myViewBoard digunakan oleh lebih dari 5 juta pengguna terdaftar dan lebih dari 5.000 pengguna institusi di seluruh dunia. Untuk tetap memimpin pasar interactive display, tim penelitian dan pengembangan ViewSonic terus melakukan pembaruan perangkat lunaknya.

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Menurut Jeffrey Bahar, COO Spire Research and Consulting, pasar interactive display, baik secara global maupun lokal di Indonesia, sedang tumbuh pesat yang didorong oleh kebutuhan layanan interaktif, terutama sejak kemunculan pandemi.


“ViewSonic yang agresif menggarap pasar berpeluang besar untuk tumbuh dan tetap memimpin pasar interactive display di Indonesia,” katanya. “Namun demikian, persaingan di pasar interactive display lumayan ketat karena diramaikan oleh banyak merek.”

Seperti diketahui, merek-merek yang bersaing di pasar interactive display nasional, di antaranya AOC, Samsung, InFocus, Benq, Voltagen. Merek-merek tersebut juga telah dikenal dan memiliki ceruk pasar sendiri di Indonesia.

—Purjono Agus Suhendro, TechnoBusiness ID Foto: ViewSonic Indonesia

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