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Inilah 13 Penyebab Utama Kegagalan Startup



Jakarta, TechnoBusiness ID Tokopedia, Bukalapak, Traveloka, dan Go-Jek menjadi contoh perusahaan rintisan (startup) teknologi asli Indonesia yang sukses menapaki tangga unicorn, yakni perusahaan dengan valuasi di atas US$1 miliar.



Tentu saja, untuk mencapai kesuksesan itu tidak mudah. Dibutuhkan ide dan strategi yang tepat demi diterima pasar—juga investor. Masalahnya, tidak banyak yang bisa menjalankan ide bisnis hingga mengantarkannya ke posisi teratas tangga investasi tersebut.


CB Information Services Inc., firma riset teknologi yang berbasis di New York, Amerika Serikat, dalam CB Insights—dulunya bernama Chubby Brain—memetakan setidaknya ada 20 penyebab utama startup mengalami kegagalan di pasar.

Namun, TechnoBusiness ID merangkumnya dan hanya menyebutkan 13 teratas penyebab kegagalan startup menurut CB Insights tersebut. Berikut faktor-faktor penyebab kegagalan itu.●

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