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Tingkat Utilisasi Kapasitas Produksi Layar TV Global Anjlok

Tingkat utilisasi kapasitas produksi layar TV global pada semester 1/2022 anjlok dibanding periode yang sama tahun lalu.



London, TechnoBusiness Insights UK Tingkat utilisasi kapasitas produksi TV global pada kuartal 3/2022 diperkirakan anjlok hingga menjadi 73%, angka terendah sejak 2012.

Menurut perusahaan riset dan konsultasi bisnis teknologi Omdia yang berbasis di London, Inggris, tingkat utilisasi kapasitas produksi rata-rata bulanan produsen panel pada Juni dan Juli diprediksi tinggal 70% dan 69%.

Baca Juga: Nilai Pasar Logistik E-Commerce Global Menuju US$803,24 Miliar

Angka-angka itu menjadi yang terendah dalam 10 tahun terakhir, melampaui angka terendah sebelumnya yang sebesar 77% pada Februari 2020 saat kelebihan pasokan menghambat pasar.


Menurunkan Profit

Anjloknya tingkat utilisasi kapasitas produksi layar TV itu secara langsung menimbulkan biaya tetap yang semakin tinggi, bahkan meningkatkan biaya produksi dan mengakibatkan penurunan profit.

Oleh sebab itu, Alex Kang, Principal Analyst Omdia mengungkapkan, para produsen berupaya menghindari biaya tinggi yang memangkas profit dengan mengurangi tingkat utilisasi kapasitas produksi layar TV.

Yang menjadi masalah, turunnya angka produksi dan profitabilitas menunjukkan tren penurunan harga yang saat ini termasuk sangat dalam dan produsen panel berupaya mencegah profitabilitas semakin menurun.

Baca Juga: Pendapatan Industri Hiburan dan Media Global Naik Jadi US$2,3 Triliun

Omdia menyebutkan harga panel TV LCD menurun ke angka terendah baru pada Juni. Tren itu terjadi ketika produsen TV mengalami penurunan permintaan sepanjang kuartal 2/2022 dan order panel yang berkurang.

Samsung, salah satu produsen panel TV asal Korea, baru saja menghentikan pengadaan layar TV sejak pertengahan Juni dan mencegah jumlah inventori yang tinggi dalam rencana produksi sehingga berdampak pada industri layar TV.


Teks: TechnoBusiness Insights UK

Data: Omdia, Juli 2022

Foto: Omdia, Pixabay

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