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MMA Global: MMA Impact Indonesia 2022 Proyek Ambisius Kami

MMA Global Indonesia sukses menggelar MMA Impact Indonesia 2022 pada pertengahan November lalu.

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MMA Impact Indonesia 2022 diselenggarakan oleh MMA Global Indonesia di Hotel Ritz-Carlton Jakarta, Megakuningan, 11 November.

Jakarta, TechnoBusiness ID MMA Global Indonesia, asosiasi pemasaran dan periklanan global yang berpusat di New York City, merasa lega setelah ajang MMA Impact Indonesia 2022 di Hotel Ritz-Carlton Jakarta, Megakuningan, pada 11 November lalu sukses digelar.

MMA Impact Indonesia 2022 yang diikuti oleh lebih dari 500 senior industry leaders itu berhasil mengungkap segala hal yang sedang tren saat ini. Yang tak kalah penting, Menteri Pariwisata dan Ekonomi Kreatif Sandiaga Uno turut menyampaikan pesan menarik, meski hanya melalui video di awal acara.

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“MMA Impact Indonesia 2022 merupakan proyek ambisius bagi kami,” ungkap Shanti Tolani, Country Head and Board of Director MMAA Global Indonesia, pada Jumat (2/12). “Kami berkolaborasi dan terlibat dengan para pemimpin industri yang merupakan perwakilan terbaik di ranah masing-masing.”

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Bukan hanya itu, topik yang dipilih pun cukup penting karena menyoroti fokus berkelanjutan MMA Global Indonesia terhadap ide bisnis yang terus berkembang dan semakin matang, hubungan pelanggan yang lebih dalam, dan teknologi baru.

Dalam industri yang berkembang pesat, lanjut Shanti, penting untuk memiliki kejelasan tentang cara menavigasi melalui perubahan dan MMA Global Indonesia berkomitmen untuk menyediakan platform diskusi yang membantu perusahaan membuat keputusan strategis, cerdas, dan terhubung dengan audiens secara lebih baik.

MMA Impact Indonesia 2022 diikuti oleh lebih dari 500 senior industry leaders.

Maka dari itu, fitur utama MMA Impact Indonesia 2022 adalah peluncuran The Modern Marketing Reckoner Report” yang telah lama ditunggu-tunggu. Laporan tersebut menekankan peran sentral yang akan terus dimainkan oleh teknologi untuk mempercepat pertumbuhan dalam industri pemasaran dan periklanan.

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Riset yang disajikan dalam laporan itu, antara lain mengeksplorasi perspektif baru tentang Smart Device Market di Indonesia, aktivasi First-Party Data, metaverse, pertumbuhan video streaming yang meroket, dan tindakan proaktif yang harus diambil perusahaan untuk menghindari Ad Fraud.

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Laporan Modern Marketing Reckoner Report pun melibatkan perusahaan-perusahaan kontributor, yaitu Nestle, CIMB Niaga, GrabAds, GfK, Multi Bintang Indonesia, Twitter, Wunderman Thompson, DM Pratama, Grivy, Merkle, ADA, Magnite, Adjust, dan Cacafly Metrodata Indonesia.

—Vino Darmawan, TechnoBusiness ID Foto: MMA Global Indonesia

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