TechnoBusiness Star
Indriani Widyasari jadi Country Manager Storytel Indonesia
Published
2 years agoon
Indriani Widyasari, mantan direktur pemasaran Zilingo, kini menjabat sebagai country manager Storytel Indonesia.
Jakarta, TechnoBusiness Star • Indriani Widyasari, mantan direktur pemasaran perusahaan e-commerce fashion Zilingo, sejak Januari lalu menjadi country manager di Storytel Indonesia.
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Storytel merupakan layanan audiobook berlangganan dan streaming e-book terbesar di dunia yang didirikan oleh Jonas Tellander dan Jon Hauksson di Stockholm, Swedia, pada 2006.
Setelah hadir di Asia Pasifik sejak empat tahun lalu, dimulai dari India pada 2017, Singapura dan Korea Selatan pada 2019, serta Thailand pada 2020, Storytel akhirnya masuk ke Indonesia pada paruh kedua 2021.
Jika ditotal, saat ini audiobook Storytel sudah menjangkau penghobi buku hingga ke 25 negara, termasuk Arab Saudi, Belanda, Belgia, Brazil, Bulgaria, Denmark, Finlandia, Israel, Jerman, Rusia, dan Turki.
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Storytel tumbuh di pasar audiobook yang diperkirakan bernilai US$4,7 miliar dan akan terus meningkat sebesar 15% per tahunnya hingga 2030 seiring tren pasar yang semakin menyukai literatur digital audio.
Elin Torstensson, Regional Manager Storytel Asia Pasifik, mengatakan penunjukan Indriani Widyasari menjadi country manager merupakan awal yang penting dalam upaya Storytel menggarap pasar Indonesia.
“Tugasnya adalah memperkenalkan audiobook agar bisa diterima oleh masyarakat dan diharapkan nantinya buku-buku dalam bahasa Indonesia akan memperkaya database layanan audiobook Storytel,” kata Torstensson. [the_ad id=”13590″]
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Selain itu, Indriani Widyasari diharapkan mampu membawa Storytel semakin berkembang di Tanah Air sehingga menambah jangkauan yang saat ini mencapai hampir 340 juta pengguna se-Asia Pasifik.
“Saya senang mengikuti tren audiobook global yang kuat dan telah diadopsi di Asia Pasifik, termasuk Indonesia dalam waktu dekat,” kata Indriani Widyasari yang juga pernah menjabat country manager Paktor. [the_ad id=”13590″]
Indriani Widyasari optimistis Storytel akan menjadi “teman setia” untuk didengarkan saat bersantai, berolahraga, pulang-pergi kerja, atau pun aktivitas sehari-hari pengguna di Indonesia.•
—Purjono Agus Suhendro, TechnoBusiness Star • Foto: Storytel
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