TechnoBusiness News
Pendapatan GoPro pada Kuartal 1/2021 Naik 71%
Published
2 years agoon
Pendapatan GoPro pada kuartal 1/2021 hampir separuhnya disumbangkan oleh pendapatan GoPro.com.
California, TechnoBusiness US • GoPro, Inc. (Nasdaq: GPRO), produsen kamera aksi terbesar di dunia, berhasil mencetak kinerja yang amat bagus sepanjang kuartal 1/2021.
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Dalam laporan keuangan perusahaan pada Kamis (6/5), pendapatan GoPro naik 71% dari US$119 juta pada kuartal 1/2020 menjadi US$204 juta pada kuartal 1/2021.
Pendapatan GoPro itu 40%-nya diperoleh dari pendapatan GoPro.com yang naik 224% dibanding periode yang sama tahun lalu.
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Pendapatan GoPro terbesar disumbangkan oleh penjualan kamera. Dari sekitar 700.000 unit kamera yang terjual selama satu kuartal, 95% di antaranya berupa kamera berharga di atas US$300.
“Ini adalah GoPro baru. Kami telah berevolusi dari bisnis yang berpusat pada penjualan unit perangkat keras menjadi yang fokus pada langganan langsung,” ungkap Nicholas Woodman, pendiri dan CEO GoPro. [the_ad id=”13590″]
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Perubahan strategi dengan memperkuat penjualan langsung ke konsumen itu menumbuhkan margin dan profitabilitas dengan pertumbuhan pelanggan yang cukup signifikan.•
—Philips C. Rubin, TechnoBusiness US • Foto: GoPro
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