Connect with us

TechnoBusiness Tips

Tips agar Merek Sukses di Gelaran Pesta Diskon



Anda bingung memengaruhi konsumen dalam gelaran pesta diskon? Berikut ini tips suksesnya.

Jakarta, TechnoBusiness Tips ● Hari-hari biasa saja merek-merek harus bersaing ketat demi mendapatkan pangsa pasar yang lebih besar dibanding kompetitor.

Apalagi pada musim gelaran pesta diskon semacam Black Friday di Amerika Serikat, Single Day di China, atau Hari Belanja Online Nasional di Indonesia, yang tentu persaingannya jauh lebih ketat.

Baca Juga: 3 Cara Meningkatkan Retensi Pelanggan lewat Facebook


Nah, pada konferensi bertajuk “Engaging User on Digital” yang digelar Adjust dan Insider di Jakarta, Selasa (25/9), Direktur Regional Indonesia dan Filipina Insider Joe Harahap berbagi tips agar sebuah merek memenangi persaingan dalam gelaran pesta diskon.

Namanya pesta diskon, pasti semua merek berlomba-lomba memberikan diskon. Karena serupa, pemilik merek sering kali kesulitan menciptakan diferensiasinya.

Seperti kita ketahui, namanya pesta diskon, pasti semua merek berlomba-lomba memberikan diskon yang lebih besar sehingga menarik konsumen. Karena serupa, pemilik merek sering kali kesulitan menciptakan diferensiasinya.

Sebagai contoh saat Harbolnas pada 12 Desember tahun lalu, yang membukukan transaksi Rp6,8 triliun, diwarnai promo gila-gilaan. Konsumennya, 15%-nya bertransaksi menggunakan dompet digital (e-wallet), kebanyakan milenial.

Baca Juga: 3 Tips Pendukung Pemasaran Maskapai Penerbangan yang Efektif

“Banyak tantangan yang dihadapi pengiklan di event besar tersebut,” kata Joe. Tantangan-tantangan itu, misalnya rentang perhatian (attention span) konsumen yang sangat singkat serta membludaknya promo dan jumlah produk.

Tidak hanya itu, transaksi yang terjadi juga berasal dari banyak saluran, dan kebanyakan konsumen mempunyai tipikal sekali membeli (one time buyer)—misalnya saat gelaran pesta diskon saja.




Simak berita-berita kami dalam bentuk video di YouTube dengan kanal TechnoBusiness TV. Jangan lupa berikan atensi Anda dengan “like, comment, share, dan subscribe“.



Tips untuk mengatasinya

Untuk mengatasi tantangan itu, Joe mengatakan: “Setelah pengguna memasang aplikasi, Anda perlu menentukan segmentasi mereka dengan benar.”

Anda harus memahami apakah mereka konsumen pertama, dari wilayah tertentu, touchpoint tertentu, dan lain-lain.

Setelah itu, Anda harus bisa men-deliver pengalaman belanja yang konsisten di semua saluran.

Baca Juga: Tips Menggaet Kaum Milenial Ala Carsome

Lantas, lanjut Joe, “Buatlah similarity untuk mencuri perhatian publik, buatlah menjadi fun lewat gamification, misalnya, mengingat lifetime span mereka sangat singkat.”


Harus dipahami bahwa perilaku konsumen saat gelaran pesta diskon seperti Harbolnas amat beragam. Sebab, meski 56% konsumen sudah tahu produk apa yang akan mereka beli, masih ada 33% yang belum, dan 11% yang impulsive buying.

Untuk menangkap peluang yang ada, pemilik merek lebih baik mencantumkan rekomendasi, seumpama ada, dari Amazon, eBay, atau situs-situs besar lainnya. Kemudian arahkan mereka ke produk yang tepat.

Baca Juga: PrivyID Raih Pendanaan Seri A2 dari Telkomsel

Karena pada dasarnya semua orang ingin berbelanja di Harbolnas, buatlah mereka kian mudah membuat keputusan pembelian. Terakhir, pakailah kecerdasan buatan (Artificial Intelligence/AI) dan otomasi.

Insider, misalnya, menyediakan teknologi kecerdasan buatan untuk mengotomasi dan mengoptimalisasi Customer Acquisition Cost, Conversation Rate, dan Return on Ad Spend.●


—Intan Wulandari, TechnoBusiness ID ● Foto: Harbolnas


Continue Reading


  1. Hello, i think that i saw you visited my site thus i came to “return the favor”.I am attempting to find things to enhance my site!I suppose its ok to use some of your ideas!!

  2. Some truly fantastic articles on this internet site, appreciate it for contribution. “The difference between fiction and reality Fiction has to make sense.” by Tom Clancy.

  3. Great V I should certainly pronounce, impressed with your web site. I had no trouble navigating through all tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your client to communicate. Excellent task..

  4. I precisely had to thank you very much all over again. I am not sure the things that I would’ve tried without the type of creative ideas shared by you over that industry. Previously it was a very difficult condition in my view, however , finding out this skilled form you processed the issue made me to jump for contentment. I am just grateful for the assistance as well as trust you comprehend what a great job you happen to be providing instructing the rest with the aid of your blog post. Most likely you’ve never got to know all of us.

  5. Excellent blog here! Also your site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

  6. ビッグファーム

    26/12/2022 at 9:56 AM

    Hello There. I found your blog using msn. This is an extremely well written article. I will make sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll certainly comeback.

  7. Big Farm

    26/12/2022 at 10:21 AM

    I am continuously looking online for posts that can facilitate me. Thanks!

  8. Wonderful blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Many thanks

  9. I not to mention my guys happened to be following the good tactics from your web page and then unexpectedly got a horrible feeling I never expressed respect to the site owner for those tips. These boys appeared to be consequently stimulated to read through them and already have seriously been enjoying them. We appreciate you getting well considerate and then for picking out these kinds of terrific themes most people are really desirous to know about. Our own honest regret for not saying thanks to you earlier.

  10. Appreciate it for this post, I am a big big fan of this internet site would like to go on updated.

  11. My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on several websites for about a year and am worried about switching to another platform. I have heard good things about Is there a way I can transfer all my wordpress posts into it? Any help would be really appreciated!

  12. How to Become a Sand Plant Attendant

    31/12/2022 at 1:16 AM

    Exactly what I was looking for, thanks for putting up.

  13. I truly enjoy reading on this website , it has got superb blog posts.

  14. I like this web blog very much, Its a rattling nice position to read and find information. “Philosophy is a battle against the bewitchment of our intelligence by means of language.” by Ludwig Wittgenstein.

  15. Very interesting topic, appreciate it for putting up.

  16. I have been browsing on-line more than three hours lately, yet I never found any interesting article like yours. It is lovely worth sufficient for me. Personally, if all web owners and bloggers made good content as you did, the internet will likely be a lot more helpful than ever before.

  17. It is truly a great and helpful piece of info. I’m glad that you shared this useful information with us. Please keep us up to date like this. Thank you for sharing.

  18. checks

    12/01/2023 at 11:05 AM

    Fantastic goods from you, man. I’ve understand your stuff previous to and you are just extremely fantastic. I really like what you’ve acquired here, really like what you’re saying and the way in which you say it. You make it entertaining and you still care for to keep it sensible. I can not wait to read far more from you. This is really a tremendous website.

Leave a Reply

Your email address will not be published. Required fields are marked *